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How much should you pay for a video?

The age old question of marketers and content creators a like, how much should my video cost? The cop out answer is, depends on the project, and while there is a lot of truth to this statement there are ways to at least give yourself a ball park of how much your next video should cost you. If you are looking for the quick answer, it basically comes down to how much are you willing to spend? Any project is scale-bale to any budget. Personally I would not have watched a Jurassic Park made for $1,000 but it is possible. Let me give you a very simple principle to keep in mind as your start budgeting for your next marketing masterpiece.

The Production Triangle